15-Sep-2026
12:00
Business Wire
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, and BBC Studios today announced a multi-year global licensing partnership that will bring Bluey to five of Mattel's franchises. Fans around the world will be able to experience the beloved series through products from Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO beginning this fall.Designed to celebra.